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Customer Relationship Management: Lufthansa
24,99 € *
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Scholarly Paper from the year 2007 in the subject Economics / Business, printed single-sided, grade: 86%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), 19 entries in the bibliography, language: English, abstract: Lufthansa is Germany´s aviation flagship company and also one of the major airlines operating on a global scale. Established in 1926, Lufthansa currently is one of the biggest members and also founders of the Star Alliance, the world´s most important airline cooperation. Divided into five strategic business segments (passenger business, logistics, Maintenance Repair Overhaul, catering and IT services), the following report will focus on the passenger business segment and Lufthansa´s activities in terms of customer relationship management (CRM) in this division. Being one of the first airlines to have established a customer loyalty program, Lufthansa successfully runs its frequent flyer concept Miles & More (Lufthansa, 2007). In a competitive environment like the aviation business, relying on a loyal customer base which generates a major part of the company´s revenue is one of the key drivers for success. Due to cost pressure in the late 1990¿s and the crisis in the aviation business after the terror attacks in 2001, airlines more than ever before recognized and appreciated the value of a relationship to its important profitable customer segments. Thus CRM strategies have become increasingly relevant for Lufthansa and other airlines. Lufthansa´s CRM strategy in the passenger business segment is concentrated within the Miles & More program. Different statuses of memberships are designed to attend to customers throughout the stages of customer´s lifetime and therefore represent the value of the customer for the company. Beneath the Miles & More surface, an accurate value chain is required. The value chain contains Lufthansa¿s Customer Portfolio Analysis, IT and Database Integration, Value Proposition Development and Customer Lifecycle Management. These factors combined enable Lufthansa to create a state of the art CRM system.

Anbieter: buch.de
Stand: 18.02.2017
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Customer Relationship Management: Lufthansa
24,99 € *
ggf. zzgl. Versand

Scholarly Paper from the year 2007 in the subject Economics / Business, printed single-sided, grade: 86%, Macquarie University (Graduate Accounting and Commerce Centre), course: MKTG814, Managing Customer Relations (post-graduate unit), 19 entries in the bibliography, language: English, abstract: Lufthansa is Germany´s aviation flagship company and also one of the major airlines operating on a global scale. Established in 1926, Lufthansa currently is one of the biggest members and also founders of the Star Alliance, the world´s most important airline cooperation. Divided into five strategic business segments (passenger business, logistics, Maintenance Repair Overhaul, catering and IT services), the following report will focus on the passenger business segment and Lufthansa´s activities in terms of customer relationship management (CRM) in this division. Being one of the first airlines to have established a customer loyalty program, Lufthansa successfully runs its frequent flyer concept Miles & More (Lufthansa, 2007). In a competitive environment like the aviation business, relying on a loyal customer base which generates a major part of the company´s revenue is one of the key drivers for success. Due to cost pressure in the late 1990¿s and the crisis in the aviation business after the terror attacks in 2001, airlines more than ever before recognized and appreciated the value of a relationship to its important profitable customer segments. Thus CRM strategies have become increasingly relevant for Lufthansa and other airlines. Lufthansa´s CRM strategy in the passenger business segment is concentrated within the Miles & More program. Different statuses of memberships are designed to attend to customers throughout the stages of customer´s lifetime and therefore represent the value of the customer for the company. Beneath the Miles & More surface, an accurate value chain is required. The value chain contains Lufthansa¿s Customer Portfolio Analysis, IT and Database Integration, Value Proposition Development and Customer Lifecycle Management. These factors combined enable Lufthansa to create a state of the art CRM system.

Anbieter: Bol.de
Stand: 18.02.2017
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Rommelsbacher CT3403/TC Glaskeramik Doppelkochf...
310,52 €
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240,80 € *
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Doppelkochtafel ZollMade in Germany Zoll mit exklusiver Ausstattung Das Rommelsbacher CT3403/TC Glaskeramik Doppelkochfeld mit Touch Control Bedienung - Eine freistehende Kochtafel, die alle Blicke auf sich zieht. Ideal als Zusatzgerät zum normalen Herd, perfekt für kleine Küchen, in Büros und Appartements und äußerst beliebt im Catering Bereich für Buffets und Kochvorführungen. Die Ausstattung erfüllt alle Ansprüche: die HiLight Heizzonen werden stromsparend über Touch Control geregelt. Die Zweikreis Lösung erlaubt die Zuschaltung einer extra großen Zone mit 210 mm Ø , perfekt für große Kochgefäße. Zwei Kontrolllampen und zwei Restwärmeanzeigen sind selbstverständlich. Überhitzungsschutz und Ankochautomatik geben perfekte Sicherheit und besten Komfort. Produktmerkmale: 2 Kochzonen:2-Kreis Heizelement 140/210 mm Ø, 1000/2200 W, dadurch extragroße Heizzone zuschaltbar, 1-Kreis Heizelement 145 mm Ø, 1200 W hochwertiges, pflegeleichtes Gehäuse aus gebürstetem Edelstahl formschönes Softline Design Original Schott Ceran ® Kochfläche &#x96, langlebig und pflegeleicht energiesparende, effektive HiLight ® Technik kurze Aufheizzeit, hervorragender Wirkungsgrad einfache Bedienung über Touch Control Sensoren übersichtliches LED-Display Leistungswahl in 9 Stufen elektronisch gesteuerte Ankochautomatik Restwärmeanzeigen Kindersicherung Kontrolllampe, Überhitzungsschutz Material/Farbe: Edelstahl

Anbieter: Comtech.de
Stand: 09.01.2017
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Nanoscience and Nanotechnology for Human Health
149,00 € *
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Unique in combining the expertise of practitioners from university hospitals and that of academic researchers, this timely monograph presents selected topics catering specifically to the needs and interests of natural scientists and engineers as well as physicians who are concerned with developing nanotechnology-based treatments to improve human health. To this end, the book cover the materials aspects of nanomedicine, such as the hierarchical structure of biological materials, the imaging of hard and soft tissues and, in particular, concrete examples of nanotechnology-based approaches in modern medical treatments. The whole is rounded off by a discussion of the opportunities and risks of using nanotechnology and nanomaterials in medicine, backed by case studies taken from real life. Bert Muller is Professor for Materials Science in Medicine at the University of Basel and teaches physics at ETH Zurich. He received a diploma in mechanical engineering, followed by M.Sc. degrees in Physics and English from the Dresden University of Technology, and obtained a PhD in experimental physics from the University of Hannover, Germany. For his achievements he was granted with the Morton M. Traum Award of the American Vacuum Society. Afterwards, he worked as researcher at the Paderborn University, Germany, as Feodor Lynen Fellow and research associate at the EPF Lausanne and as team leader at ETH Zurich. He has become a faculty member of the Physics Department at ETH Zurich. Ten years ago he has founded the Biomaterials Science Center. Currently, this center has more than twenty researchers dealing with nanotechnology-based artificial muscles for incontinence treatment, smart nano-containers to treat cardiovascular diseases, high-resolution X-ray imaging to visualize the human body down to the molecular level, computational sciences of tissues in health and disease and other applications of physics and nanosciences in medicine and dentistry. He is Fellow of SPIE and an active member of the European Academy of Sciences and Arts. Marcel Van de Voorde has 40 years` experience in European Research Organisations including CERN-Geneva, European Commission, with 10 years at the Max Planck Institute in Stuttgart, Germany. For many years, he was involved in research and research strategies, policy and management, especially in European research institutions. He holds a Professorship at the University of Technology in Delft, the Netherlands, as well as multiple visiting professorships in Europe and worldwide. He holds a doctor honoris causa and various honorary Professorships. He is senator of the European Academy for Sciences and Arts, in Salzburg and Fellow of the World Academy for Sciences. He is a Fellow of various scientific societies and has been decorated by the Belgian King. He has authored of multiple scientific and technical publications and co-edited multiple books in the field of nanoscience and nanotechnology.

Anbieter: ciando eBooks
Stand: 14.02.2017
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Nanoscience and Nanotechnology for Human Health
149,00 € *
ggf. zzgl. Versand

Unique in combining the expertise of practitioners from university hospitals and that of academic researchers, this timely monograph presents selected topics catering specifically to the needs and interests of natural scientists and engineers as well as physicians who are concerned with developing nanotechnology-based treatments to improve human health. To this end, the book cover the materials aspects of nanomedicine, such as the hierarchical structure of biological materials, the imaging of hard and soft tissues and, in particular, concrete examples of nanotechnology-based approaches in modern medical treatments. The whole is rounded off by a discussion of the opportunities and risks of using nanotechnology and nanomaterials in medicine, backed by case studies taken from real life. Bert Muller is Professor for Materials Science in Medicine at the University of Basel and teaches physics at ETH Zurich. He received a diploma in mechanical engineering, followed by M.Sc. degrees in Physics and English from the Dresden University of Technology, and obtained a PhD in experimental physics from the University of Hannover, Germany. For his achievements he was granted with the Morton M. Traum Award of the American Vacuum Society. Afterwards, he worked as researcher at the Paderborn University, Germany, as Feodor Lynen Fellow and research associate at the EPF Lausanne and as team leader at ETH Zurich. He has become a faculty member of the Physics Department at ETH Zurich. Ten years ago he has founded the Biomaterials Science Center. Currently, this center has more than twenty researchers dealing with nanotechnology-based artificial muscles for incontinence treatment, smart nano-containers to treat cardiovascular diseases, high-resolution X-ray imaging to visualize the human body down to the molecular level, computational sciences of tissues in health and disease and other applications of physics and nanosciences in medicine and dentistry. He is Fellow of SPIE and an active member of the European Academy of Sciences and Arts. Marcel Van de Voorde has 40 years` experience in European Research Organisations including CERN-Geneva, European Commission, with 10 years at the Max Planck Institute in Stuttgart, Germany. For many years, he was involved in research and research strategies, policy and management, especially in European research institutions. He holds a Professorship at the University of Technology in Delft, the Netherlands, as well as multiple visiting professorships in Europe and worldwide. He holds a doctor honoris causa and various honorary Professorships. He is senator of the European Academy for Sciences and Arts, in Salzburg and Fellow of the World Academy for Sciences. He is a Fellow of various scientific societies and has been decorated by the Belgian King. He has authored of multiple scientific and technical publications and co-edited multiple books in the field of nanoscience and nanotechnology.

Anbieter: ciando eBooks
Stand: 14.02.2017
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Stung - Es wird dich stechen [DVD]
11,99 € *
zzgl. 1,99 € Versand

DVD: Eine schicke Gartenparty gerät außer Kontrolle, als die High Society von mutierten Riesen-Killer-Wespen attackiert wird! Mrs. Perch veranstaltet ihre alljährliche Garten-Party in ihrer abgelegenen Villa auf dem Land. Eigentlich ist alles wie immer, doch dann läuft¬ der illegal importierte Pflanzendünger aus und eine ansässige Insekten-Spezies verwandelt sich in zwei Meter große Killer-Wespen. Klar, dass diese Mutationen nicht lange vor der Festgesellschaft¬ Halt machen. Nun liegt es an den Catering-Mitarbeitern Paul (Matt O’Leary) und Julia (Jessica Cook) die angreifenden Bestien aufzuhalten., Bonusmaterial: Verpatzer (00:08:16)Making of (00:21:26)Interviews; Genre: Komödie; Label: Edel Germany GmbH; Laufzeit: 85 Min. Altersfreigabe: Ab 16 Jahren

Anbieter: Media Markt - Ges...
Stand: 17.02.2017
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